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Common Questions
Which countries do you work in?
We are currently active in over 40 countries and adding new territories every month. We have recently signed a deal in Romania where the CPT is 20p!
How much should we be spending for a decent test on TV?
How long is a piece of string! Every territory will have a different answer, and every client can have different ambitions/targets.
The best course of action is to contact us & we will take you through a briefing process to ascertain territory interest, your ambition, targets and level of risk. We will then advise on best route and most importantly - the growth potential in each territory.
I am very interested, but don't have an ad - can you help me create one?
Absolutely - we have creative contacts in every country who can help, we also will look after your ad clearance & delivery (all included within our fees) to ensure you have a seamless and stress free entrance into your chosen terrritory.
I am a little confused about what I am allowed to say in my ad, can you help me with each countries legal viewpoint?
Yes - this is included in our ad clearance service, we will also bring extensive board level learnings to help you shape an efficient creative that will generate enquiries/reach from day one.
My campaign is live, how do you measure success?
We start by looking at the overall through your own analysis systems. TV should add significantly to your brand, direct and organic traffic & sales.
We then dig down into TV attributed performance using Adalyser, TV squared or similar, we are not wedded to a particular system - we choose which is best for you.
This coupled with our own extensive experience gives you a 360 degree performance view, which we can then build into ongoing campaign optimisations & forecasting.