Data & Measurement

• We don’t work in a silo & believe in a partner led approach, this ensures a 360 degree view that maximises client benefits.
• TV’s effect will initially be felt through your brand ppc, direct & organic traffic. 
• Apps –significant growth in organic downloads.

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These KPI’s are our starting point for TV effect & ensures we are talking your language when talking about initial effects on website or app actions.

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• The campaign is live and now we need to start attributing effect back to TV 
• We use spot match attribution, matching back visits, app downloads to individual spot times
• We are not wedded to any attribution system, we will choose the system best matched to your campaign KPI’s 
• Common sense and most importantly experience are essential when using & analysing attribution but it can deliver useful insight & is a great tool for optimisation & most importantly forecasting TV performance

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