-min%20(1).jpg)
Television Sponsorships: Sponsor a TV Show with Us
Build Top-of-Mind Awareness With TV Sponsorship
TV sponsorship is one of the most effective ways that your business can build top-of-mind awareness and connect with audiences in a meaningful way. By aligning your brand with the right TV channels, programmes, genres and more, you can engage viewers on their terms, creating strong associations, enhancing credibility and creating lasting impressions.
At Global TV Experts, we specialise in identifying and securing TV sponsorship opportunities tailored to your business goals. From analysing audience demographics and selecting the best channels and programmes, to negotiating deals and optimising campaign performance. We provide end-to-end support to help you achieve measurable results.
What is TV Sponsorship?
TV sponsorship deals can range from small on-air association deals with a specific programme or channel, to long-term fully integrated partnerships with production studios and broadcasters where your brand sits centre stage in front of millions.
Your ideal TV sponsorship partnership could look include any of the following:
- Association with property
- On-air promotions
- Product placement on the biggest TV shows
- Branded content
- Competitions
- Licensing
-min.jpg)
Types of TV Sponsorship:
TV sponsorship offers a range of opportunities to promote your brand. Here are some of the most popular options:
TV Programme Sponsorship
TV programme sponsorship is where you brand partners with a single TV show. The programme that you choose to sponsor should match your ambitions in content, size, audience reach and budget with the aim of meeting your goals.
Gillette, a market leader in razors and trimmers, exemplifies strategic brand placement by sponsoring Sky Sports' Soccer Saturday. By partnering with one of the UK's top sports TV shows, Gillette effectively positions its brand in front of a key audience, building awareness and association.
TV Channel Sponsorship
TV channel sponsorship involves sponsoring an entire TV channel, giving your brand continuous exposure across all the channel's programming. Whilst it doesn’t happen very often, this approach is ideal for brands seeking broad visibility and long-term association with a channel's audience.
An example of when this was successful would be when Volvo sponsored Sky Atlantic when it first launched, capitalising on the buzz around this new TV channel and the shows it offered.
TV Genre Sponsorship
TV genre sponsorship allows your brand to sponsor a specific category of programming, such as drama, sports, or reality TV. This option helps you target audiences with particular interests, ensuring your brand message resonates with a focused viewer group.
Daypart Sponsorship
Daypart sponsorship focuses on specific times of the day, such as morning shows, primetime, or late-night programming. This strategy is effective for reaching audiences during key viewing periods that align with your brand's target market, and is particularly impactful for brands that are an affinity with a certain time of day.
This type of TV sponsorship can sometimes be the only viable option for certain brands. For instance, casinos and online gambling companies like PlayOjo face advertising restrictions in many regions, preventing them from promoting their services beyond specific watershed hours. As a result, they often use daypart sponsorship to maximise their visibility during the limited hours they are permitted to advertise, ensuring a strong presence within that timeframe.
Other TV Advertising Services
Video on demand
tv advertisng
TV
Advertising
Benefits of TV Sponsorship
There are a huge number of benefits that TV sponsorship can bring. The impact will vary depending on your marketing goals, with certain types of sponsorship being better suited to specific objectives. Here are the key advantages:
- Emotional Connection: Associating with popular TV shows or channels helps brands tap into the audience's emotional attachment, enhancing brand perception and recognition.
- Cost-Effective: TV sponsorship often costs less than traditional airtime campaigns for reaching a similar audience size, meaning they are a great entry point for brands looking to get on TV.
- Targeted Reach: A wide range of TV sponsorship options ensures brands can find solutions that align with their target market and brand attributes.
- Dedicated Audiences: TV programmes often have loyal and dedicated viewers, providing multiple exposures to the same audience and boosting brand awareness.
How we Secure Successful TV Sponsorship Partnerships
We’re here to make TV sponsorship simple, effective, and impactful for your brand. Our expert team helps you understand the full potential of sponsorship and whether it’s the right move for your marketing goals. With strong connections across all major broadcasters, we have our finger on the pulse of the latest sponsorship opportunities, giving your brand the edge it needs.
The process starts with getting to know your goals inside out. We’ll help you define the essentials - who you want to reach, the style of programming that fits your brand, when you’d like to kick off, how long you want to stay on air, your budget, and what success looks like for you.
Once we’ve nailed down your brief, we hit the ground running. We work directly with broadcaster sponsorship teams to find the perfect match for your objectives.
But we don’t stop there.
As an agency, we have the knowledge and resources to bring your sponsorship to life, with standout creative that makes a lasting impact and helps your brand shine.
Why Choose Global TV Experts to Help With TV Sponsorship?
At Global TV Experts, our senior TV advertising professionals are involved at every stage of your sponsorship campaign, ensuring best practices at all key touchpoints. Leaning on our strong relationships with all major broadcasters, we secure prime sponsorship opportunities that position your brand for success.
TV Sponsorship FAQs
How much does TV sponsorship cost?
TV sponsorship costs vary widely based on factors like the show's popularity, time slot, and campaign length. Budgets can range from tens of thousands to millions, depending on the scale and reach of the sponsorship.
How effective is TV sponsorship?
TV sponsorship is highly effective for building brand awareness and credibility. It aligns your brand with popular content, creating emotional connections and repeated exposure, which boosts visibility and audience trust.
What is an example of a sponsorship of a TV program?
A well-known example is Compare the Market's sponsorship of Coronation Street. This long-term partnership helped the brand gain massive visibility by aligning with one of the UK's most-watched soaps, reaching up to 92% of the UK’s population and 93% of all adults.