Video on Demand Advertising (VOD) Services
Put Your Brand in the Spotlight with VOD Advertising
Video on Demand (VOD) advertising gives you the targeting precision of digital marketing with the medium of TV. By placing your brand in front of engaged viewers engrossed in their favourite shows, you can deliver targeted ads that maximise value and impact.
Looking to increase brand awareness, drive conversions, or connect to a specific audience? VOD offers a powerful solution that fits well with the habits of today’s TV viewers.
What is Video on Demand (VOD)?
‘Video on Demand’ refers to any video that is initiated by the viewer and streamed using the internet to a device of their choice. This is opposed to video being viewed in a broadcast, like traditional TV.
What is the Advantage of VOD Advertising?
On-demand TV is different from traditional broadcast TV in that it’s ‘one-to-one’ rather than ‘one-to-many’, meaning that from an advertising perspective, there’s opportunity for focussed targeting on a more closely defined audience. Because of this, the cost of associated media buys are often higher in terms of cost per thousand impressions, however, the right VOD campaign can often offer more value than a linear TV campaign.
Choosing the Right VOD Provider
When you work with us on a VOD advertising campaign, it’s our job to leverage our expertise, experience, and contacts to find the most appropriate placements to help you reach your marketing objectives. This includes doing the research necessary to find where your audience is and targeting them effectively.
VOD broadcasters such as ITV, Sky and Channel 4 as well as large streaming platforms like Netflix and DIsney+ all have vast amounts of registered users, offering different targeting approaches and lookalike modelling to help you place your brand in front of the right people. We work with industry contacts to negotiate lower CPM on the best media placements for you, helping to drive tangible results for your business.
Other TV Advertising Services
TV Advertising Production
TV
Advertising
How to Get Started with VOD Advertising
VOD advertising is an excellent way to grow and reach your audience, but getting started can sometimes feel a little overwhelming. That’s where we come in. Your path to TV advertising success begins with a simple enquiry!
Once you reach out - whether it’s with a detailed brief or a request for a quote - we’ll get to work brainstorming ideas for your campaign. After discussing the details with you during a call or meeting, we’ll start putting together a comprehensive media plan tailored to your business’ unique goals. This plan will detail exactly how we’ll use the power of VOD advertising to boost your brand and deliver marketing success. Once you’re happy, we’ll get started doing what we do best.
Why Partner with Global TV Experts as your VOD Advertising Agency?
At Global TV Experts, we have a team of experienced and knowledgeable media experts who will work on every aspect of your campaign from start to finish. When it comes to TV advertising, we know what works because we’ve been there, done that and got the t-shirt!
Video on Demand (VOD) Advertising FAQs
What is VOD Advertising?
VOD advertising refers to placing ads on video content streamed on-demand over the internet. It allows precise targeting, helping brands reach specific audiences while they watch content on their chosen devices.
What is an example of a VOD?
An example of VOD is streaming platforms like Netflix, Amazon Prime Video, Disney+ and Sky, where viewers choose what to watch, when to watch it, and on which device.