PlayOJO
Breaking into the Canadian market.
Challenge
Following successful TV launch in the UK, PlayOJO approached Global TV Experts with a view to push activity internationally, primarily in the new Canadian market, with a view to expansion if successful.
Goal
100% test across all networks that allowed casino advertising, monthly budget increasing every month following positive results.
Solution
Global TV Experts approached this with a test, earn & grow approach, this was tied in with a flexible and nimble strategy which adapted to regional changes as the online gambling laws evolved. Global TV Experts also helped with FOC copy approval, delivery and commercial advice, allowed for a stress free and seamless experience for the client.
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Radio
Regional radio & outdoor tests being trialed following successful TV tests.
Sponsorships
Sponsorships also activated.
Expand
Successful results in Canada means that test in New Zealand are currently being trialed.
