uCool
Launch & test new territories.
Challenge
After running a successful test in the US, came to the team at Global TV Experts with a brief to launch & test new territories.
Goal
Wanted to replicate this success in other territories in the world. They tried to do this directly with broadcasters, but were unable to. They hired a network agency to do this, but they were unable to.
Solution
Within two weeks we helped to secure creative legal approval in all test regions & they were on air in UK, Netherlands & Canada.
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01
Superbowl
Considerable experience on TV in the US (including Superbowl spot).
02
Team
We executed all media planning, buying, finance, legal, and data.
03
Global
Through the team here at GTE, we launched uCool in 18 countries.
