The Canadian igaming market, despite regulation, is still growing and despite the overall level of competition in this maturing marketplace, there are still significant gains to be made.
A question we regularly hear is 'do we need an Ontario license to advertise on TV?'.
The answer is technically 'no'. It is essentially left to the stations to self-determine. And circa 50% of stations will allow you to advertise a .net (free to play) site.
The aggregated reach of these stations is circa 12 million, a significant TV test bed. And when you consider you can advertise without a daypart restriction or a CPM premium, then the opportunity is even more appealing.
We currently work with the top 3 online casino sites in Canada and have learnings that will enable you to hit the ground running, whether you have a license or not.
As well as Canada, we have experience of over 20 international markets, with a current emphasis on LATAM (Brazil, Mexico, Chile and Peru).
Contact Us
Contact us today for more information and let us give you that unfair competitive advantage our learnings and experience can deliver.
