Q4 2023 saw online ATL (above the line; TV, radio, print and outdoor) gambling spends fall by almost 20% Y.O.Y.
So, what does this mean for advertisers?
The market is not in decline
According to iGaming Ontario in Q3 2023, total wagers rose by 21% and active player accounts rose by 27% quarter on quarter. As ATL spend is falling, this offers a great opportunity for operators to fully exploit their share of voice and beat the competition.
Global TV Experts look after the top 3 online casinos in Canada and after seeing the downward trend we encouraged them all to increase spend YOY because we identified this opportunity. As a result, all three clients have capitalised on this strategy, smashing all growth targets.
The foundation for this success was two-fold :
1. Rigorous optimisation month by month lead by our forensic XYZ.
2. Our attribution tools measured individual TV spots to consumer uplift assessing each month
Are you getting the best advice from your agency?
If your CPA’s are in decline, or you feel that your TV campaigns are not working optimally, now is the time to contact us and fully exploit this buoyant marketplace.
