The World Travel & Tourism Council reported that the global travel is projected to return to pre-pandemic levels in 2023 & grow at a rate that will outpace global GDP growth.
The industry is expected to post an average annual growth rate of 5.8% from 2022 to 2023, versus a 2.7% increase in global GDP. This growth is likely to lead to 126 million new jobs, far outstripping the 69 million lost during the pandemic.
But global travel adspend, despite strong growth in 2022(36%), is predicted to slow to 19% growth in 2023.
This opens up opportunity, for those brave enough to invest in existing & grow into new markets.
If you have an English language TV ad then there are many markets, such as the USA, that offers both volume and a comparatively cheaper CPT to the UK.
Looking at indexed North American CPT’s (VS uk Adults):
We can see the USA is 30% cheaper and Canada is 6% cheaper than a comparative UK adult CPT.
Global TV Experts Viewpoint
There is plenty of opportunity for those willing to spread their wings & sensibly test outside of established regions.
We are so confident of success that we that we are willing, as long as we are buying and planning the media, to cover any “tweak” & voiceover amends to existing creative within any of our test regions.
Not only will we pay for creative amends but we will also cover delivery & cross check legal requirements to ensure a stress free and seamless test for you.
So if you are a travel advertiser then contact us today to show how we can open up a world of opportunity in a resurgent marketplace.
