The TV market can be complicated & it is all too easy to get bogged down in the numbers that dominate the market, so here are a few facts about the global TV market that go beyond the numbers:
- The world’s first TV ad was aired in the USA on 1st July 1941 and the client was Bulova watches – no greater testament to the power of TV that they are still advertising 82 years later!
- In France advertisers are banned from using photo shopped bodies on TV ads
- In Denmark you are allowed to run ads in both Danish & English
- On a similar vein – 94% of Dutch people speak English
- 25% of Canadians speak French as a first language, Quebec has its own TV networks that cater for them
- In New Zealand all advertising is banned on Christmas Day, Easter Sunday & Good Friday
- Swedish TV stations allow gambling ads to run in children’s TV programmes!
- Because of the siesta prime time in Spain runs up until 1 am
- Americans watch the most TV per day – estimated at just over 4.5 hours
OK – can’t finish this off without including a couple of facts around CPT & ad costs:
- 30” ad in the Superbowl in 2022 would have cost circa $7 million
- The most expensive TV cpt’s in the World are in Switzerland
Conclusion
The global TV market offers diverse opportunities and restrictions for advertisers. Differences include language, prime time viewing, and ad costs. The most expensive TV CPT is in Switzerland, while the USA is where the world's first TV ad was aired. To maximise advertising opportunities, it's important to understand the unique characteristics of each market.
